PRO FACT SHEET

NASCAR Winston Cup Fan Profile*

GENDER: 59% Male - 41% Female

AGE

Over 22
Over 31
55 years +
45-54 years
35-44 years
25-34 years
18-24 years                         
under 18 years     

 

93%
58% 
12%
16%
25%
29%
15%
3%     

OCCUPATION

Professional/ Managerial                    
Tech / Clerical / Sales                           
Craft. / Precision                                    
Unskilled Labor                                     
Retired / Unempl / Other                       

 


27%
21%
13%
10%
29%

MARITAL STATUS

Married
Single
Widowed / Divorced        

 


64%
22%
14%

HOUSEHOLD INCOME

$10,000 or less 
10-19,999                                                  
20-29,999                                                  
30-39,999                                                  
40-49,999                                                  
50,000 and over                                       

 


7%
14%
17%
19%
19%
29%

EDUCATION

Some High School (-)     
High School Grad            
Some College/ Grad        

 


12%
88%
38%

EMPLOYMENT STATUS

Full Time                                                    
Part Time                                                   
Unempl / Retired 




72%
10%
18%

RESIDENCE

Own Home                        
Rent                                    

 

 


72%
28%

CARS

69% own TWO or more

 


50% attend two or more races a year.

* Source: Simmons Market Research Bureau, Inc. / Performance Research

 

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